19354b INDUSTRY ON PARADE ALLISON JET ENGINES SPARKLERS HARRY WINSTON DIAMONDS LEVITTOWN HOMES

This is a 1950’s era, black and white movie which is a pictorial review of events in business and industry. It is produced each week by the National Association of Manufacturers. The first section is about Horsepower for the Air Force. The film opens on the assembly line at the Indianapolis of the Allison division of General Motors. Men working on Jet engines, :46. People observe the different working parts of the jet engine number 10,000, 1:00. The J25-A23 jet engine on stage, 1:28. Jet Engine number 10,000 is presented to the Air Force, 1:38. The New Allison Super Jet, unveiled, 1:47. Men work on refining machines for engine parts, 2:02. Factory workings creating the jet engines, 2:15. Long lines of planes in the factory, 2:23. The Capitol building and American flag, 2:24. END PART 1. Putting the Spark in Sparklers, 2:36. The film opens on 51st street and 5th Avenue in NYC, 2:45. The diamond firm of Harry Winston, 2:51. Harry Winston sketch, 2:56. Diamond expert studies raw diamond, 3:07. Diamond cleaner, 3:19. Man divides diamond, 3:42. Man cleaves a diamond, 3:51. Diamond polishing center, 3:58. Harry Winston presents his designs to the diamond makers, 4:16. Small diamonds are set into the necklace, 4:35. Setting is embedded in shellac, 4:56. The diamonds, assembled in wax are placed in the necklace, 5:26. The necklace is cleaned and polished, 5:47. Woman reviews the necklace she designed with Harry Winston, 6:11. Woman tries on her necklace, 6:23. END PART 2. Canned Water, 6:30. Navy men stowing water in cans, 6:50. Pure water being put into cans, 7:10. Cans are sorted, 7:33. Sealed cans are put into a pressure cooker, 7:45. Cans are waxed, 7:55. Cans are boxed, 8:12. Emergency drinking water, 8:38. END PART 3. A Message from Industry to You, 8:47. Soldiers fight, 8:50. Man at bank window, 9:02. Man at drugstore, 9:10. END PART 4. Creators of Communities, 9:27. Suburban homes are shown, 9:40. Levittown, 9:47. Men cutting wood in a sawmill, 10:06. Plumbing supplies are lined up, 10:14. Trucks move pre-cut lumber, 10:43. Men set foundations for new homes, 10:54. Steamfitters finish a job and move on, 11:07. Masons lay the concrete foundations, 11:16. Frames for the homes are built, 11:30. Roofs for homes are assembled, 11:58. Completed homes are ready, 12:15. Women works in her new kitchen, 12:26. The living room, 12:35. Schools and shopping centers, 13:00. Boys jump off diving boards, 13:12. Produced by the National Association of Manufacturers.

Levittown is the name of seven large suburban housing developments created in the United States by William J Levitt and his company Levitt & Sons. Built after World War II for returning veterans and their new families, the communities offered attractive alternatives to cramped central city locations and apartments. The Veterans Administration and the Federal Housing Administration (FHA) guaranteed builders that qualified veterans could buy housing for a fraction of rental costs.

FHA lenders embraced a racist policy excluding communities of color allowing only residents to “the Caucasian race”, as stipulated in housing rent and sales agreements, making them segregated communities.

Production was modeled on assembly lines in 27 steps with construction workers trained to perform one step. A house could be built in one day when effectively scheduled. This enabled quick and economical production of similar or identical homes with rapid recovery of costs. Standard Levittown houses included a white picket fence, green lawns, and modern appliances. Sales in the original Levittown began in March 1947. 1,400 homes were purchased during the first three hours.

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