These color educational/promotional films are about Chevy pickup trucks and vans and were made in 1978.
Opening titles: Chevrolet Series 9 LUV (:03-:23). A Chevy Series 9 LUV drives. A four wheel drive economy pickup with a 4×4 decal drives and stops. The truck goes up the hill. Torsion bar suspension. The 4×4 pickup goes up a hill, bouncing up the hill. Low gear. 2 speed transfer case is explained (:24-2:12). A 4×4 drives, stops, and two dirty bikes are removed from the back. A yellow pickup drives off followed by a blue one that is filled with tree stumps in the back. LUV’s engine is shown and explained. 4 speed manual transmission. Colors for the LUV are listed. Dashboard is shown and explained. Wipe/wash button is pulled. Bucket seats. Air conditioning. LUV, Chevy’s big little pickup drives and stops next to four other ones (2:13-5:06).
Opening: Chevrolet van drives. Title: 1979 Chevy, Dodge, and Ford vans. A salesman talks about the vans and their differences (5:29-6:04). Interior of a Chevy Van, back doors are open. What can be placed in is shown. A mast for a boat is being placed in the back of a Ford van, it doesn’t fit, then a Dodge van where it also doesn’t fit. But it fits in the Chevy. The G-2o van model is being loaded. Two men drive off. Dodge has 222 lbs less capacity. In Ford’s most popular van, there is 352 lbs less capacity (6:05-8:38). The Chevy van drives. Inside of a Chevy van is shown. A Ford and a Dodge van cannot take a big box but the Chevy van can. Specs are given for the Chevy van. The salesman sits inside the Chevy van behind the wheel. A storage compartment and roof ventilator are shown. Chevy has anti-skid strips for when you enter (8:39-10:52). A man is trying to break into the Chevy van. The alarm scares him off. Chevy van floor is obstacle free with skid strips. Contrasting between Chevy vans and other vans. Chevy has their spare tire on the left of the backdoor. Interior Chevy van. Chevy vans drives down the highway (10:53-13:43).
Opening: Chevy pickup trucks drive on the road. 1979 Chevy pickup vs a Ford. A salesman talks about the Chevy. He opens a Chevy hood. A truck is being made on the assembly line. Ford has their hood open as well (14:02-15:44). The man walks near a Chevy pickup. The tailgate is removed by two men and then items are loaded. Two men struggle to get the Ford’s tailgate off. Ford is more expensive to fix than Chevy. Underneath a Chevy is shown versus a Ford. Chevy’s pickup takes bumps, Ford does the same thing but Ford’s suspension looks weaker. The salesman is kneeling under the Ford (15:45-18:49). The brakes are shown as well as muffler and rear shocks. Ford doesn’t have this quality. He gets into a Chevy pickup, puts on a cowboy hat, and sits next to two people. A steering lock is on the Chevy. Power windows, power door locks. The back of the seat can be moved and there is more storage space. Chevy engine compartment. The Ford engine is shown as comparison. Close on the Chevy engine. The salesman gets into the Chevy pickup truck. The truck drives off (18:50-21:47).
The Chevrolet LUV and the later Chevrolet LUV D-Max are light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet over four generations as rebadged variants of the Isuzu Faster and D-Max. LUV is an acronym for “light utility vehicle”.
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