This short film is a collection of two 1960s commercials for RCA Victor products—the company’s redesigned portable phonograph and the Mark 1 color television. In the first commercial, “Sound On The Move,” viewers see a woman carrying a portable phonograph down a street. Another woman is getting one out of the back of her car. A woman opens up the case of an RCA Victor Swing-Line unit (00:39), swinging out the speakers and the changer. She looks through the see-through cabinet design. A man in his study turns the audio control knobs on a new ’67-line model that features a custom look. Two men at an RCA Victor building show the new design of the portable phonographs by showing the various parts of the unit (01:34), such as the motor board, changer controls, and the different styles of arms, including the 1965 tubular tonearm. In the second commercial, viewers see a woman showcasing an RCA Victor Mark 1 color television in a display room (03:44). The new television features the RCA Perma-chrome Victor-tube. The woman demonstrates the control knobs, including a UHF/VHF touch bar. Viewers see the new RCA remote control (05:33). In a home, a man walks into the living room and tunes the Mark 1, demonstrating how the fine-tuning knob works. Viewers see some of the controls for the television (07:24).
The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a wholly owned subsidiary of General Electric (GE); however, in 1932, RCA became an independent company after GE was required to divest its ownership as part of the settlement of a government antitrust suit.
An innovative and progressive company, RCA was the dominant electronics and communications firm in the United States for over five decades. RCA was at the forefront of the mushrooming radio industry in the early 1920s, as a major manufacturer of radio receivers, and the exclusive manufacturer of the first superheterodyne models. RCA also created the first American radio network, the National Broadcasting Company (NBC). The company was also a pioneer in the introduction and development of television, both black-and-white and especially, color. During this period, RCA was closely identified with the leadership of David Sarnoff. He was general manager at the company’s founding, became president in 1930, and remained active, as chairman of the board, until the end of 1969.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
