61084 THE STORY OF LUCKY STRIKE CIGARETTES 1940s TOBACCO INDUSTRY

This tinted film discusses the manufacturing process and benefits of Lucky Strike cigarettes. It was made prior to 1942, when the packaging changed from dark green to white. It begins with a stop-action animated title card made of cigarettes and cigarette boxes for Lucky Strike Tobacco Company, the #1 selling tobacco brand of the United States in the 1930s. It opens with a woman listening to a RCA Victor Standard Domestic radio (0:21-30). Kay Kyser in his “Ol’ Professor” graduation coat appears and jumps around the room on the NBC-TV Kay Kyser’s Kollege of Musical Knowledge set with a Lucky Strike Cigarettes sign shown hanging (0:31-58). Young men and women step up to the NBC mic to sing, and a trumpet player plays as Kay dances around (0:59-2:07). A spokesman in a 40s suit talks (2:08-2:31). Fields of tobacco leaves are shown blowing in the wind as workers and donkey-pulled carts tend the crop (2:32-2:51). Women are shown hanging tobacco leaves for curing (2:52-3:00). A Lucky Strike tobacco buyer samples the leaves and takes them to a laboratory where scientists analyze them (3:01-3:25). A group of buyers analyze the reports (3:26-3:34). Tobacco leaves are stored in a giant warehouse where an auction is held with men in formal 1940s suits (3:35-4:45). The auctioneer smokes a Lucky Strike and talks to the camera (4:46-5:06), and the auction resumes (5:07-5:32). An aerial shot pans over the production facility buildings as rows of trucks bring in barrels (5:33-5:48), which are stacked with a pulley and rolled into place by workmen into a warehouse (5:49-5:57). Cigarette machines remove the stem as women spread the leaves, and men in lab coats oversee the toasting machines (5:58-6:48). An up-close shot of the leaves being toasted is shown (6:49-7:10). Huge pipes carry the smoke outside (7:11-7:28). Machines blend and shred the leaves (7:29-7:35). A man wears a welders mask as he oversees the ultra-violet ray machine toasting and throwing the leaves (7:36-8:00). Cars of tobacco leaves rotate and a conveyor belt moves them (8:01-8:19). Women in white uniforms operate cigarette-making machines and pack them into boxes (8:20-8:41). The camera fades back to the spokesman, who is holding a pack of Lucky Strike cigarettes, and shows snippets of the manufacturing process again (8:42-9:19). The camera pans over vintage boxes of Lucky Strike cigarettes (9:20-9:25).

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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