16594 1930s CADBURY CHOCOLATE FACTORY AT BOURNVILLE UNITED KINGDOM BOURNVITA MALT DRINK FILM

This old film, likely from the 1930s, shows the Cadbury factory at Bournville and the model village built by George Cadbury, as well as the production of Cadbury’s famous Bourn-vita chocolate malt drink mix. The film opens with what appears to be a grandfather sitting down at a table with his grandson to tell him about the history of Cadbury. Viewers see a field in Bournville, near Birmingham, which is apparently where the Cadbury family built their factory. Illustrations show the evolution of the Cadbury factory at Bournville (01:48), showing the facility in 1879, 1899, and 1932. The presumed father walks into the house and joins the grandfather and boy in their conversation (02:24). The film then cuts to a shot of milk cans being loaded onto a conveyer belt at the factory (02:54). Cows graze in a pastureland. A man uses a portable milker machine on a cow (03:22). There is a shot of a small village with classic English cottages (03:55), presumably the model village established by George Cadbury next to the Bournville factory. Milk is shown running over cooling machines (04:15) and being transferred into holding tanks. A man tests a sample of milk in a laboratory. Milk is condensed as it is heated and mixed with sugar and pumped into copper condensing kettles (05:27). A man opens a valve and condensed milk pours out. The film then cuts to the boy’s mother as she leaves for her first day of work on the Bourn-vita packing floor. At the plant, women pack Bourn-vita into cartons. A man pulls eggs in large crates (06:59). Women crack the eggs into individual cups for examination. A man pulls a cart with milk canisters. A man pours ingredients into a mixer and the resulting mixture—Bourn-vita—is evaporated and put in air-tight tins. Women pack the tins in cartons (08:47). The product is packed in paper-lined tins prior to being packed into cartons (09:04). In a living room, the grandfather talks with his two grandchildren. The film concludes with crates of Bourn-vita moving down a conveyer belt to be shipped all over the world (India, the Netherlands, Argentina, Jerusalem, Egypt, and China) and people from those destinations enjoying the drink.

Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain’s most successful exports.

Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company’s workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company’s best-selling product. Cadbury, alongside Rowntree’s and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a Royal Warrant from Elizabeth II since 1955. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had already differed between various countries since 2006. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index’s 1984 inception until the company was bought by Kraft Foods in 2010.

Bournvita is a brand of chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt and chocolate. Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita).

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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