10174 ” THE NEW MOBIL 210 PREMIER BATTERY ” 1952 SOCONY CAR BATTERY PROMO FILM ELECTRIC SYSTEM

This black & white promotional film is about the new Mobil 210 Battery. There is no copyright at the beginning or end of the film so the date of the production is about 1952 when this battery was released.

Title Credits over a Mobil battery – stays stronger, lasts longer, costs no more: The New Mobil 210 battery, presented by Socony Vacuum (:09-:31). A man starts a car – the old fashioned way with the strong arm starter. Less than 40 years ago the electric starter was born. Oil lamps gave way to electric lights and manual horns gave way to electric horns. Then came the radio in cars, directional indicators, electric windshield wipers, electric window raisers, and lights and more lights. When the car is idle or stopped the battery may have to take care of more than 40 electric units (:32-2:12). Over the years, the battery has improved, explanations are given. Average life of a battery is shown in a graph. Where the battery is and has been is shown. Animation shows the generator passing power to the voltage regulator to the battery and explains the hows and whys of battery placement and what’s good (2:13-4:09). Important part of a battery is its electrolyte, a solution of sulphuric acid and water. An animated demonstration shows the battery and what occurs when this solution is in play. High heat can ruin a battery in hours (4:10-5:22). The electrolyte when idle drops its strength. This is explained and shown (5:23-6:42). Mobil battery shown: it has greater resistance to higher temperatures, overcharging, less self-discharge. A car starts in the snow. The new Mobil 210 battery, a modern battery for a modern car (6:43-7:43). A battery discharge test is shown. The overcharge life test is also run. destruction tests are run to ruin the battery. Then the battery can be torn apart and examined. A graph shows how the new Mobil 210 battery is fairing. The new battery is doing well . (7:44-9:22). A test is conducted by placing the battery into a temperature of zero and then started. The new Mobil 210 battery stays stronger and lasts longer. A salesman sells a battery to a customer (9:23-10:43). The battery specs are explained and shown. A full explanation is given as to why the new 210 battery is good and for you (10:44-12:11). Easy to use and easy to understand, shots of the new batteries in a store display. The new Mobil 210 battery is shown again (12:12-12:37). End credits (12:38-12:45).

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